We have to take Data Privacy Seriously

Updated: Nov 10


A case against Salesforce and Oracle for third-party cookie tracking and data profiling has been filed

What can you do as their customer?


Apparently, Marketing products from these two companies


Use real-time bidding to trade profiles of individual web users


And those users may not have given their


Consent in full clarity, understanding, and transparency


So, what does it mean for you and your company?


If you are a Salesforce customer


Just know that some stuff may change in future


However, this should highlight


Why long term view for data privacy law is important


Any of us can be in news like this


Regardless of size, industry, or location


Our internal processes, data management, and culture


Have to take GDPR and CCPA compliance more seriously


It cannot be relegated to legal, compliance, IT, or marketing


It has to be companywide


You can help


By covering 3 major areas in Salesforce


1. Consent and communication preferences


2. Data privacy right automation


3. Personal data management


Address them and ensure compliance


Better managed data is a competitive advantage


And allows you to grow


However, if you and your company does not do this well


You may find it constraining your growth


And your organization's


How are you addressing these?


This post was originally published on LinkedIn


https://www.linkedin.com/posts/kaizenmantra_oracle-dataprofiling-dataprivacylaw-activity-6700180580576878592-yMdF


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