Is customer data privacy part of your brand experience?

Updated: Nov 10



"On March 15 at 9.16 AM, I purchased pre-natal Vitamins and 4 pregnancy tests"


Q. Is customer data privacy part of your brand experience?


"Privacy. That's iPhone" says Apple's new ad in Asia


And I think customers would go for it


Most other brands and businesses however


Are still on the fence


Why?


Because the fines are small enough


Or have not happened


Or because their legal said


And they updated their privacy statement


Along with a data inventory in Excel


And a privacy@mycompany email address


With serving data rights manually


Because they get a few requests


Or it is not in our scope yet


Some have a sterile privacy portal


Or a Google form


And for consent management and preferences


They use the marketing tool's preference center


That does not integrate with anything else


And it will all work in a mediocre, unremarkable way


Because unless a brand like Apple leads the way


We don't get


That customer data privacy is part of brand experience


The question is


Now that Apple is saying it, do we believe it?

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