Marketers are one of the biggest champion of customers. That position is getting harder to keep, esp. for global brands - Why?
Covid impacted businesses need more MQLs faster and better conversions in a privacy law compliant manner
As laws tighten, poorly conceived Martech stack is unable to comply well, and the risk can aggravate
Forward thinking and successful marketers that I have met have a holistic mindset and get systems thinking
They recognize the need for integrated - processes, tech, and data, and collaborate more with technology partners
As a result, they are at the forefront of digital transformation and continue to be the voice of the customer
Those who don't, risk fines, embarrassment, and a diminished voice of their customer
The dilemma today is to either live with the status quo or recognize that the time to play from the fences is over
Are you a marketer using Marketing Cloud, Pardot, Marketo, Eloqua, Salesforce or anything else?
If so, how are you dealing with this dilemma?
Article link https://bit.ly/3lE8tqT
