Can your salesforce manage consent and prevent this?

Updated: Nov 10


salesforce architect Does Salesforce 360 or other MDM solve your single view of customer challenges?


Lately, customers are asking


If they need to buy / build a customer master


What about Salesforce360


We may be asking the wrong question


Why?


For at least last 20 years


Every vendor has claimed to address this


Just buy our tech and its done


Unfortunately, the


Governance and Data Management processes


To go with the new MDM app


Have to be nurtured


In-house


Otherwise, you are buying a Supercar


To run on


Dirty fuel


And bad roads


data privacy regulations have increased the need


For a consolidated customer view


Across CRM, Marketing, eCommerce


To avoid fines (like the Finnish guys)


For most customers


Data consolidation in a single Salesforce Org


May be enough


Unless you have a complex


Multi-Org environment


With customer data duplication


Either ways


You want to account for


Robust data management processes and


Governance


Nurtured with a culture of discipline


We often assume that the answer to everything


Is buying more stuff


Here though, the answer may be


To invest


Across process, governance and tech


Instead


Of spending more on just software


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All statements for informational purposes only

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