salesforce architect Does Salesforce 360 or other MDM solve your single view of customer challenges?
Lately, customers are asking
If they need to buy / build a customer master
What about Salesforce360
We may be asking the wrong question
Why?
For at least last 20 years
Every vendor has claimed to address this
Just buy our tech and its done
Unfortunately, the
Governance and Data Management processes
To go with the new MDM app
Have to be nurtured
In-house
Otherwise, you are buying a Supercar
To run on
Dirty fuel
And bad roads
data privacy regulations have increased the need
For a consolidated customer view
Across CRM, Marketing, eCommerce
To avoid fines (like the Finnish guys)
For most customers
Data consolidation in a single Salesforce Org
May be enough
Unless you have a complex
Multi-Org environment
With customer data duplication
Either ways
You want to account for
Robust data management processes and
Governance
Nurtured with a culture of discipline
We often assume that the answer to everything
Is buying more stuff
Here though, the answer may be
To invest
Across process, governance and tech
Instead
Of spending more on just software
