Updated: Nov 5
Everyone's Martech stack sucks!
Well, almost everyone's. Because we got an email engine, and a CRM with half baked integration
Then duct-taped SMS, threw in some social media, and so on
Some process and data governance was sprinkled along the way, and stuff kinda sorta works somewhat
We have all this amazing technology, yet our data is constrained and unusable without major efforts
3 (obvious) things successful MOPS folks do right
- Strong Marketing is built upon strong data management
- Martech strategy is not driven in isolation
- Address data fragmentation and privacy
What does it really mean and how do we do it?
Join Saurabh Gupta and Peter Ganza on 4th Nov at 5pm CST as we discuss this topic.
Sign up here https://lnkd.in/eFgbyU4
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