3 reasons why consent management for Salesforce + Martech continues to be ignored.
And 12.2 million reasons to fix it :)
Myth 1.
Our marketing email has unsubscribe link
Reality:
You need both consent and unsubscribe and it needs to go beyond email marketing to cover your CRM and other channels
Myth 2.
We have a legitimate interest to reach out
Reality:
Slippery slope ahead
LI can be hard to defend and has been disqualified as a lawful basis in certain cases
Myth 3.
We market to those who signed up with us
Reality:
A lead gen form is an anemic consent record
An audit ready consent system and specific policies acceptance proof are a safer bet
Successful compliance initiatives address the root cause.
Forward thinking companies understand that and take the long term view.
It certainly costs less than 12.2 Million Euros.
Is your company can safely addressing this risk?
More here https://bit.ly/3kCH8EJ
