3 reasons why consent management for Salesforce + Martech continues to be ignored


3 reasons why consent management for Salesforce + Martech continues to be ignored.

And 12.2 million reasons to fix it :)


Myth 1.

Our marketing email has unsubscribe link


Reality:

You need both consent and unsubscribe and it needs to go beyond email marketing to cover your CRM and other channels



Myth 2.

We have a legitimate interest to reach out


Reality:

Slippery slope ahead

LI can be hard to defend and has been disqualified as a lawful basis in certain cases



Myth 3.

We market to those who signed up with us


Reality:

A lead gen form is an anemic consent record

An audit ready consent system and specific policies acceptance proof are a safer bet


Successful compliance initiatives address the root cause.


Forward thinking companies understand that and take the long term view.


It certainly costs less than 12.2 Million Euros.


Is your company can safely addressing this risk?


More here https://bit.ly/3kCH8EJ


7 views
  • Grey Facebook Icon
  • Grey Twitter Icon
  • Grey LinkedIn Icon

All statements for informational purposes only

© 2020 Plumcloud Labs - All rights reserved