UK's ICO spokesperson "Some members of the public have made us aware of an email sent by Klarna and we will be making enquiries."
Digital Marketing has the power to do miracles or cause disasters - but why do such disasters happen?
Mostly because typical martech stack is 1 or more Email/outbound messaging platform and Salesforce
And subscriber consent management / opt-ins are usually in an email app as unsubscribes
CRM has no/limited visibility to opt-in/opt-out, and any omni channel marketing suffers from consent fragmentation
How can you solve this?
1. Centralize opt-ins in Salesforce
2. Integrate and automate campaign memberships
3. Manage an audit-ready trail of consent changes
Great...just a few million dollars and 2 years, Right?
Not really!
Your Salesforce Org already has consent and communication preference that can be used with an enterprise-grade approach
Its a quick and low cost way as all major systems are already in your company
And you can get this up and running in a few weeks
How? Link below for Marketing Cloud, Pardot, Marketo, Eloqua and Mailchimp
How to managing consent with Salesforce https://bit.ly/33WEFzC
