Managing consent does not need to be a brand new application, or an expensive customer Master/360 effort, but when should you consider
Consent Management on Salesforce?
Here are a couple of reasons:
Your Salesforce Org is chock-full of personal information and for processing that Personal Data, consent is required
Salesforce + Marketing Technology integration for outbound communication via emails, SMS, Social Media, etc., requires consent
An ideal Enterprise Architecture "Hub and Spoke" model can leverage all the Salesforce investments to serve as the Consent Management
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