PlumCloud Labs
Aug 14, 20201 min
Updated: Nov 10, 2020
A case against Salesforce and Oracle for third-party cookie tracking and data profiling has been filed
What can you do as their customer?
Apparently, Marketing products from these two companies
Use real-time bidding to trade profiles of individual web users
And those users may not have given their
Consent in full clarity, understanding, and transparency
So, what does it mean for you and your company?
If you are a Salesforce customer
Just know that some stuff may change in future
However, this should highlight
Why long term view for data privacy law is important
Any of us can be in news like this
Regardless of size, industry, or location
Our internal processes, data management, and culture
Have to take GDPR and CCPA compliance more seriously
It cannot be relegated to legal, compliance, IT, or marketing
It has to be companywide
You can help
By covering 3 major areas in Salesforce
1. Consent and communication preferences
2. Data privacy right automation
3. Personal data management
Address them and ensure compliance
Better managed data is a competitive advantage
And allows you to grow
However, if you and your company does not do this well
You may find it constraining your growth
And your organization's
How are you addressing these?
This post was originally published on LinkedIn