The Salesforce Las Vegas - What happens in CRM, stays in CRM!
“email generates $38 for every $1 spent.."
Sadly, for those of us on the receiving end, email seems like an assault on our attention
Because mostly they are irrelevant
And they are irrelevant because they are driven by a cheap 'Spray and Pray' thinking
Maybe we should be paid $5 to receive every Marketing email
Until then, our best option is to "unsubscribe"
When you call a business and have a conversation on your needs, they probably log it into Salesforce
Yet, the Email Marketing platforms have limited access to that rich interaction
Why?
A single view of Customer's communication preferences - across segmentations can be complex and expensive
Fortunately, for Salesforce customers, it does not have to be this hard
How?
Check out how you can do this - Link in comments
http://bit.ly/3jBn310 - link to "A Lead fills a form...what happens next?"
