"On March 15 at 9.16 AM, I purchased pre-natal Vitamins and 4 pregnancy tests"
Q. Is customer data privacy part of your brand experience?
"Privacy. That's iPhone" says Apple's new ad in Asia
And I think customers would go for it
Most other brands and businesses however
Are still on the fence
Why?
Because the fines are small enough
Or have not happened
Or because their legal said
And they updated their privacy statement
Along with a data inventory in Excel
And a privacy@mycompany email address
With serving data rights manually
Because they get a few requests
Or it is not in our scope yet
Some have a sterile privacy portal
Or a Google form
And for consent management and preferences
They use the marketing tool's preference center
That does not integrate with anything else
And it will all work in a mediocre, unremarkable way
Because unless a brand like Apple leads the way
We don't get
That customer data privacy is part of brand experience
The question is
Now that Apple is saying it, do we believe it?
